Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.
Former Deputy Associate Editor, Asia Pacific
Aparajita is Former Deputy Associate Editor for Entrepreneur Asia Pacific. She joined Entrepreneur after nearly five years with Reuters, where she chased the Asian and U.S. finance markets.
At Entrepreneur Asia Pacific, she wrote about trends in the Asia Pacific startup ecosystem. She also loves to look for problems startups face in their day-to-day and tries to present ways to deal with those issues via her stories, with inputs from other startups that may have once been in that boat.
Outside of work, she likes spending her time reading books (fiction/non-fiction/back of a shampoo bottle), chasing her two dogs around the house, exploring new wines, solo-travelling, laughing at memes, and losing online multiplayer battle royale games.
Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.
An inferior location may be less expensive in the short term, but will cost more in marketing costs and when it's time to sell. Franchisors offer real estate knowledge and relationships to help their franchisees get the best possible location at the best possible price, giving them the best possible start.
Babbel makes studying a new language easy with bite-sized lessons that you can fit in throughout the day.
The rapid growth of ecommerce, fueled by the pandemic, has increased opportunities for "porch pirates" who target packages left on doorsteps, impacting both consumer confidence and business finances. This rise in theft underscores the need for effective security measures — read on for some suggestions from my 17 years in the industry.
The path to success varies widely among those who pursue it, yet it's bound by a few common practices. From writing down goals to prioritizing well-being, achieving a richer, more fulfilling life extends far beyond financial wealth.
If money were no object, American retirees have their hearts set on warm, luxurious destinations.
